Lana Del Rey has revealed the lead single off of her upcoming Ultraviolence album and it's actually pretty surprising. It's a decent change from her usual semi-throwback sound. Her signature beats and strings formula has shifted to a less flashy production style and we have Dan Auerbach of The Black Keys to thank (or blame?) for that. The vocals have less polish and there's a startling change of pace as the chorus begins. I'm on the fence about the production, mostly due to the really loud theremin sound during the final chorus. Aside from those small complaints, I kind of adore "West Coast". We get to see a new side of Lana and I'm anticipating the full record more than ever before.
Ultraviolence is due this year on Interscope, possibly even next month according to reports. You can download "West Coast" here.
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