Saturday, April 7, 2012

Marina And The Diamonds - Primadonna

Marina's gone through some changes since her debut album.  The Family Jewels was a catchy, yet intriguing, album.  The centerpiece of the music was always the distinct ups and downs of Marina's voice. And who didn't love to sing along to the "'Oh my God, you look just like Shakira! / No no, you're Catherine Zeta!' / Actually, my name's Marina." line in "Hollywood"?

In the two year gap of then and now, Marina has experienced a complete image overhaul.  She's now a strange vintage, but still futuristic, girl with melting blonde locks.  Beginning around August of last year, several new Marina And The Diamonds tracks trickled across the internet.  All of these songs will be on her upcoming album, Electra Heart.  The most recent is "Primadonna".

If you haven't heard any of Marina And The Diamonds' new work, then be prepared for a slight shock.  Yes, it's very club friendly.  Maybe it's an attempt to break into the mainstream radio market, or maybe she just felt like dancing, either way the music will probably rake in new fans and push away others.  I love both incarnations of Marina Diamandis.  This twisted beat driven Electra Heart feels like a new era.  The visual elements, such as music videos and artwork, really add another aspect to "Primadonna" and the accompanying tracks.

"Primadonna" was produced by Dr. Luke, but wait!  It's not what you think.  Sure, there are a few standard formulas and patterns, but it's full of personality and original ideas, too.  Remember Britney's "Hold It Against Me" and how the chorus had no beat, while the verses were unbelievably heavy?  That's the case with "Primadonna", except for the final chorus when everything comes to a close.  It's the style that sets this song apart from the crowd.

Unfortunately, Electra Heart won't be out in the US until July, while the UK gets it April 30.  I know, that sounds like forever.  Patience.  In the meantime, check out the music video for "Primadonna" below.

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