If you ask anyone you run into on the street if they have an iPod, chances are they will. Even if they don't own one, they'll know what it is. The iPod was introduced in late 2001, and since then has become the most popular portable media device. Sure, others have competed, but none of them stand a chance against the iPod. The machine, which started as a basic white mp3 player, now comes in a rainbow of colors and even includes a video camera. The iPod line also expanded with the iPhone in 2007, taking the sensation to an entirely different level.
Examples: iPod, iPhone, Apple's Business Empire
Auto-Tune
Oh, T-Pain, what have you done. This last decade, one of the biggest and probably worst trends of music started. Auto-Tune became "The Sound" for mainstream pop and hip-hop music. The once minimized and shameful tool is now in almost every current radio hit, and it's noticeable too. Once Auto-Tune is used, the singer can screech and moan all they want. They'll still sound either good or like a robot. But, this is perfectly acceptable apparently. Using devices to manipulate or duplicate your voice can be extremely creative and suitable. For example, Imogen Heap's "Hide And Seek" is great. It's just become overused and abused recently.
Examples: T-Pain, Ke$ha, Kanye West, Lil' Wayne
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